The roots of Slowear start in Venice in 1951: an industrial history made from skills and passion developed more than a half a century ago, which is also the inspiration for creating new paradigms- a sort of rebirth of the way we conceive the art of Manufacturing and how we can inspire new generations in their approach to consumption.

Slowear simply means "durable fashion", a product that stays in the wardrobe for a long time. An axiom that is already antithesis to the mechanisms of consumption we are accustomed to today and which stimulate us to buy more and more.