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The Brioni Su Misura Experience

The finest suits made from the most luxurious materials come from Italy. Here, generations of master tailors are brought up with the passion and dedication necessary to create one-of-a-kind garments. It takes between 18 and 22 hours to make one suit, 220 steps, equating to 440 hands working on one article. Each worker is dedicated to a single phase, with 80 workers for pressing alone. Stitches sewn by hand for each jacket vary between 7,000 and 9,000, depending on the model and the type of construction required. As you can see, Brioni’s Su Misura (Made to Measure) experience is the pinnacle of exclusivity.

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This weekend, Mr. Sid is pleased to offer this exclusive experience during our Brioni Su Misura Trunk Show. Cesar Orellana, Brioni’s Master Tailor in the United States, will be available to offer his specialized knowledge and tailoring expertise during this unique event. Orellana’s strong interest for the artisanal side takes origin from his family tradition. His father was a tailor and his passion for the job was born during his childhood. As a Brioni Master Tailor, Orellana spends most of his time travelling worldwide to provide clients with the Brioni Su Misura experience, often in connection with an event like the exclusive Brioni Su Misura Experience that you will find at Mr.Sid this weekend.

Style GuideEmily Oman