Why is Eton a luxury brand respected worldwide? Because the company makes shirts today with the same attention to detail that David and Annie Pettersson had when they launched Eton in the Swedish village of Gånghester in 1928. When you choose from any one of four distinct collections, you’ll be guaranteed a shirt that will keep its shape all day thanks to Eton’s wrinkle-resistant, 100-percent cotton fabric. (The anti-wrinkle finish is the result of a patented, 35-step organic finishing process.) Mr. Sid offers Eton shirts in a number of collar styles, and while white is always right, there are myriad possibilities for adding color and pattern. Of course, a sales associate will be glad to assist you.